EXPECT THE UNEXPECTED

Expectrum is a technology and innovation centre in Västerås with tenants ranging from large companies, self-employed people and arts and culture workers through to pre-schools and a high school. We developed a brand strategy and a new identity for Expectrum that involved focusing on the public space–the centrum–a centre of opportunities where anything can happen.

What I did: Brand Strategy / Identity Concept / Brand Communication / Digital Design and Development / Design Applications